Privacy Policy

 This website is operated by Katie Daynes, trading as Reformer Pilates by Katie Daynes (“we” or “us”).

We know that you care how your personal information is used and we appreciate that you trust us to do that carefully, sensibly and legally. We respect your privacy and are committed to protecting your personal data. This privacy notice describes the types of personal information that we may collect and receive about you (including any data you provide when you contact us or use our services), the purposes for which we use it, the steps we take to safeguard your personal data and tell you about your privacy rights and how the law protects you.

It is important that you read this privacy notice so that you are fully aware of how and why we are using your data. 

Changes to this privacy notice and your duty to inform us of changes

This privacy notice is effective from 6th June 2023. Unless stated otherwise, this privacy notice applies to all personal data we collect or receive about you. It is important that the personal data we hold about you is accurate and current. Please keep us informed if the personal data we are holding on you is incorrect or incomplete.

Third-party links

Our website (www.reformerpilatesbykatie.com) may include links to third-party websites of interest. Clicking on those links or enabling those connections may allow third parties to collect or share personal data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

What personal data do we collect about you?

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, receive, use, store and transfer different kinds of personal data about you which we have grouped together follows:

• Identity Data includes first name, last name, title and date of birth.
• Contact Data includes home address, email address and telephone numbers.
• Financial Data includes bank account and payment card details.
• Profile Data includes your purchases of our services, your bookings and notes of your interactions with us.

In the course of providing our services to you, we may collect information that is considered “special” e.g. completion of a health questionnaire. We only collect this information where you have given your explicit consent and it is necessary to protect your vital interests. If you do not allow us to process any special category personal data, this may mean we are unable to provide all or parts of the services you have requested from us.

How do we collect and receive your personal data?

We collect and receive personal data from you through your interactions with us, including through:

• Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • purchase or make bookings for our services;
  • contact us (whether by post, phone, email or otherwise) or provide us with       feedback.
• Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:
  • Contact, Financial and Transaction Data from providers of technical and payment       services based inside the EU such as BACS (in relation to direct debit services)

How do we use your personal data?

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To respond to an enquiry you have made, either by phoning you or by using the      email address which you have provided.
• To send you reminders or information about the services you have paid for or are due to pay for, using the phone number or email address which you have provided.
• To keep a record of the services that we have provided to you.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Sharing your personal data

We do not sell or share your personal data with other organisations for their marketing purposes. We only share your personal data as explained in this privacy notice.

We may share your personal data with external third parties who perform certain functions on our behalf or provide us with services to enable us to deliver our products and services and manage our business. The services these third parties provide include our IT support and service providers, and payment processing services.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law, including putting in place appropriate contractual obligations and protections. We do not allow our third party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes for which we engage them and in accordance with our instructions.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. 

We have put in place procedures to deal with any suspected personal data breach and will notify you of a breach where we are legally required to do so.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

By law we have to keep basic information about our customers (including Transaction Data) for six years after they cease being customers for tax purposes.

In some circumstances you can ask us to delete your data: see Request erasure below for further information.

Your legal rights

You have rights under data protection laws in relation to your personal data. If you want to exercise any of the rights set out below, please contact us at reformerbykatie@gmail.com. 

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where we no longer need to it for the purposes for which it was collected.